Archive for May, 2009

The Perils of Modern Day Communications

May 29th, 2009 - by chrismall

It wasn’t that long ago that we were living in the “dark ages” of communications when you either had to mail someone a letter or call them and hope they picked up the phone (this was before voicemail!).  Although things moved more slowly back then they were less prone to the perils of today’s instant communications where you can get yourself into trouble by simply pushing a button.

 

Most of us have had the experience of hitting the send button on our email and realizing at that exact moment that the email was addressed to the wrong person.  We desperately try to stop the email from being sent only to realize it’s too late (I’ve yet to be able to stop an email from being sent once it’s in the outbox!).   The only option at that point is to recall the email which guarantees that the recipient is going to read your message to find out why you’re trying to recall it.

 

While it’s hard to imagine how we ever lived without voicemail, it has also created another potential communication peril.  For example, you’re leaving a voicemail message for an important client when you see an email come in from another client.  You continue leaving your voicemail message while reading the email and you suddenly forget why you called.  You smoothly try to ad lib while frantically shuffling through your notes trying to remember the reason for your call.  Just as you remember you run out of time and the voicemail cuts you off in mid-sentence.

 

Texting is another modern communication method which can be perilous at times as a friend’s 16 year old daughter recently discovered.  After having texted her father telling him she would be going to a girl friend’s house after school, she texted her boyfriend to arrange to meet him at a park.  Unfortunately, she sent the text to her father, a mistake she discovered when her father texted her back saying he would be picking her up from school and that she was grounded for a month.  Needless to say, things didn’t work out quite the way she had planned!

 

Technology is here to stay so we I say we should all embrace it.  Just use caution when using modern day communications and beware of the potential perils which can happen at the push of a button!

Versitas Delivers Training for Jones Soda

May 19th, 2009 - by chrismall

Versitas announced that it has delivered customized software training services to youth beverage market leader Jones Soda at their headquarters in Seattle, WA.

Jones Soda has created a cult following among the youth markets in the US and Canada.  They are especially known for their social marketing efforts and have received much attention for their customized soda labels which feature fan submitted pictures.

Jones Soda has also incorporated unique marketing initiatives in its strategy. Jones Pro Riders and Jones Emerging Riders, including extreme pro athletes BMXer Mat Hoffman, snowboarding extraordinaire Chanelle Sladics, and surf legend Benji Weatherly can be found promoting Jones and sporting the Jones logo at extreme sporting events across the country.

To learn more about the company, visit them at www.jonessoda.com.

Grab the Low Hanging Fruit

May 15th, 2009 - by chrismall

I was recently involved in the development of the new Versitas site and found I had to learn a whole new language to be able to communicate with our design team. 

 

My first exposure to design-speak was when one of the designers told me his company could “play in the sandbox”.  I had always heard that designers were a unique bunch, but the image of grown men playing in a sandbox did not inspire confidence.   What he was referring to (of course!) is a protected environment where they could test the new site without risking damage to the existing one.

 

In another conversation, one of the designers said he wanted to be sure they “don’t walk off the end of the pier”.  While that sounded like good common sense under any circumstances I wasn’t sure how it related to our website.  I later pieced together that the phrase is the modern equivalent of “we don’t want to get in over our heads.”

 

My favorite idiom is “grab the low hanging fruit” which is business-speak for selecting the easiest targets which require the least amount of effort.   Editor’s Note:  Use caution when using this expression in social settings since it could have a very different meaning!  

 

Thanks to our design team I’ve learned a whole new language.  Now please excuse me while I climb out of the sandbox and jump off the pier while grabbing some low hanging fruit!  Who did we use to design our new site you ask?  Check them out at www.zurb.com.

The Future of Computing

May 8th, 2009 - by chrismall

“Do you remember the typewriters they had a long time ago Dad?” my nine year old son Nicolas asked me recently. Nicolas started attending computer lab in the first grade and now knows as much about computers as most grownups do. When I was in the first grade I remember learning to use an abacus… and I had difficulty with that!

I recently accompanied Nicolas’ class on a field trip and used my iPhone to keep up with work while we were walking around the local marshlands counting different species of birds. Thanks to modern technology I was able to check voicemail and respond to emails while listening to my favorite tunes. I even managed to take a few pictures of birds using my phone.

It seems hard to imagine how we ever lived without the conveniences of modern technologies and it’s even harder to imagine what technologies will be developed in the future. Research scientists tell us “the age of computing has not even begun” and talk about technological advances such as brain prosthetics and telepathy. Check out this link for more information on the future of computing: http://tinyurl.com/p9abm.

Who knows, maybe one day Nicolas’ son will say to him, “Do you remember the computers they had a long time ago Dad?”